6 Reasons to Become an Eyelash Brand Ambassador

Are you a passionate lash tech who is interested in inspiring and motivating your fellow lash lovers and artists? Do you love to share your eyelash extension expertise? Do your social media accounts have a good following? If your answer to all these questions is yes, then becoming an eyelash brand ambassador might be a great opportunity for you!

What exactly is a brand ambassador and what do you actually have to do? Let’s learn more about what an eyelash brand ambassador is, the requirements, the benefits, and how to become one. 

What is an eyelash brand ambassador?

An eyelash brand ambassador is a person who represents and advertises a brand, business, or company. Basically, an eyelash brand ambassador will be the face to raise awareness of the brand, products, and services a company offers and provides. They will endorse, recommend, and refer to the company’s brand, services, and products when they are applying eyelash extensions on their clients.

What do you need to become an eyelash brand ambassador?

To become an eyelash brand ambassador here at Cartel Lash, you need to have an Instagram following. In your Instagram account, you need at least 250 followers to join our Cartel Lash brand ambassador program. 

In addition to the Instagram following, you will need to: 

• Create unique posts, photos, and videos then upload them on various social media platforms.
• Monitor the current eyelash extension trends. Make sure they are aligned with our values and brand, then share them with your followers.
• Lead, strengthen, and support the lash community. Engage with other lash lovers. Respect everyone’s opinion.
• Maintain a positive lash community 
• Connect various followers together with our shared love for eyelash extensions.
• Try to be innovative with lash extension methods and ideas.

Lastly, and most importantly, in order to become Cartel Lash Eyelash Brand Ambassador, you need to be a certified lash technician.

The benefits of becoming an eyelash brand ambassador

There are various benefits to becoming an eyelash brand ambassador which is why many lash techs want to enter the program. Here are some of them:

1. Grow your reach, exposure, and engagement 

As an eyelash brand ambassador, you have the opportunity to grow your reach, exposure, and engagement when you advertise and promote a certain brand, company, and/or business. In addition, the company or brand you carry will share your posts and content, increasing your exposure to those lash lovers who are not yet included in your community. This will help grow your lash community.

2. Exclusive discounts and offers on products 

Another benefit of being an eyelash brand ambassador is the exclusive discounts. Here at Cartel Lash, we offer a 10% to 20% discount rate on our brand ambassador program depending on the number of Instagram followers you have. You can achieve up to a 20% discount whenever you purchase lash extension supplies and products in our store. We also give exclusive gifts to all our brand ambassadors to show our appreciation for their hard work and loyalty.

3. First access to the latest news & products

As an eyelash brand ambassador, you will be the first one to know if there are sales, discounts, and news about your favorite lash products and supplies. You can use this latest news and products on your eyelash extension application and your content. Remember, being the first one to share news and posts can greatly help your reputation as a lash tech.

4. Featured on social media posts, stories, websites, or blogs

Your content, posts, and reviews can be featured on the website, posts, and blogs of the brand and company you represent. This is a great way to improve your lash reputation and credibility and attract more clients in the process.

Some eyelash brand ambassadors are even featured in blogs and highlight their eyelash extension skills, services, and the lash extension supplies and products you use.

5. Be a part of an authentic community 

With the growing demand and popularity of the lash industry, more lash communities keep popping up. If you become a brand ambassador, you will be part of an authentic community where all lash lovers support each other, exchange notes about eyelash extensions, and converse about all things lashes! 

Being a part of a positive and authentic lash community will greatly help your reputation and credibility. It is also the best way to grow your love for eyelash extensions and lashes.

6. Opportunity to build your network and clientele 

When you are representing a certain brand, company, or business as a brand ambassador, you will have to engage with various experts and lash lovers. Because of this, you have a chance to introduce and build your network. This can open a LOT of doors for you in the future.

How to become an eyelash brand ambassador

Being an eyelash brand ambassador is not an easy task. You need to post, share, update, and engage with the lash community. Typically, applying to become an eyelash brand ambassador is a bit complicated. There will be a LOT of requirements and processes to work through.  

We’ve made it a bit easier for our aspiring Cartel Lash Eyelash Brand Ambassadors! Contact us and we will verify the information and details provided. 

If you’re a positive and outgoing lash tech that loves to lash, we’d love for you to be a part of our Cartel Lash brand ambassador community! Start your application process today and give us a call at 📞 (604) 437-0011 or fill out our Brand Ambassador contact form for more inquiries about our program.

source https://cartellash.ca/blogs/news/6-reasons-to-become-an-eyelash-brand-ambassador

Lash Extension Supplies You Need as a Beginner Lash Tech

When first starting your lashing career, shopping for lash extension supplies and products can be overwhelming. Especially if you are doing the shopping yourself. There are so many different brands and products to choose from. When you are new to the lashing game, don't forget how important it is to read reviews of lash supplies in Canada before purchasing, whenever possible choose to support local businesses. 

Remember, not all products are made equal. Some might be low quality while some are not. Every lash tech has their own preferences and each client might need different products.

In addition, visiting different retail stores in person is time-consuming. Cartel Lash can make your lash extension supplies shopping easy! We have listed all the lash extension supplies a beginner should have on hand when starting their lash biz. 

Lash extension supplies you need

Here are 8 essentials we think you’ll need: 

Eyelash extensions

High-quality eyelash extensions are a must! Do not be tempted by a cheap price when purchasing your selection of lashes. 

There are numerous types of eyelash extensions depending on the curl type, length, and diameter. Each client has unique features and there are specific lash extensions for each eye shape. You will need to have a wide range of eyelash extensions for clients to choose from. For curl type, there are:

• B Curl
• C Curl
• CC Curl
• D Curl
• J Curl
• L+ Curl
• And many more, depending on what brand you are looking at

The length of your extensions can vary from 4mm up to 22 mm. While the diameter or thickness can range from 0.03 mm up to 0.3 mm. Keep in mind, the thicker diameters are not for everyday use and you should hold off on purchasing anything thicker than 0.15, which are used for classic lashes. 

A suggestion would be to start with 4-5 mixed trays with varying lengths in each tray. Do not purchase too much too soon. It will be a waste for beginner lash techs if your lash extensions are stuck in your storage.

Invest in quality lash extensions. Low-quality extensions tend to lose their curl quicker. Also, low-quality lash extensions tend to look more fake compared to high-quality ones. No client unnatural-looking lashes, especially if the curl relaxes. 

Lash glue

The lash adhesive is next on our list of must-haves. You must do your research before purchasing a lash adhesive! 

Every lash adhesive is formulated for a specific lashing speed. We highly recommend purchasing the lash glue that will match your lashing speed. If you want to challenge your precision and speed, you can choose a more fast-drying lash adhesive like Supreme Lash Glue. However, when you are learning, try one bottle first and practice on a lashing mannequin. 

Also, there are specific ingredients used to make a lash adhesive. Some of these might cause irritation for clients with sensitive skin and eyes. We highly recommend finding a high-quality lash glue, one colorless, and one latex-free eyelash glue like LASHGOD Magical Bond Adhesive.

Having your go-to adhesive plus other specially formulated ones can be beneficial when coming across a client with known sensitives. If budget is an issue, waiting to purchase the special adhesives till you need them is always a good option as well. 

Lash primer

A lash primer is very important to ensure long-lasting lash extensions. The lash primer is the one responsible for removing all the remaining residue and oils left on your client’s natural eyelashes and lash line before the application. 

Using the right lash primer can improve the retention and bond of the lash adhesive you use.

Lash tweezers

No lash extensions and lash lift supplies in Canada are complete without the lash tweezers! 

Lash tweezers are an essential tool in any lash extension application. Extensions are small and thin, you need to use precision tools to pick them up and attach them to your client’s natural lashes. There are 7 different types of tweezers, namely:

• I Shape
• F Shape
• A Shape
• X Shape
• S Shape
• L Shape
• Round Shape

Each type is specially designed for a specific use, either for isolation or application. There are also specific types of tweezers depending on the type of lash extensions. For example, use straight tweezers or I shaped for classic eyelash extensions. While for volume lashes, you need to use an L shape or curved tweezers.

We highly recommend investing in high-quality and durable lash tweezers. These lash extension supplies are NOT disposable. It is best to choose long-lasting tweezers that you can use for years. Don’t forget to have an extra set of your favorite, everyday use tweezers, you just never know when you might need them!  

Lash cleanser

Cleansing the natural eyelashes and lash line thoroughly is necessary to make sure your extensions have the best bond and retention. Choose the right lash cleanser with a deep cleaning formulation to remove all the stubborn residue and oil in your client’s lashes without drying their natural eyelashes.

Add an effective lash cleanser to your must-have lash extension supplies list. Remember to have some on hand to sell to your clients so they are able to clean their lashes at home too! Aftercare is a must!

Lash tape

Choose a lash tape that leaves no residue behind and is gentle enough for all clients. 

The lash tape is one of the most underrated lash extension supplies but it is one of the most useful and helpful. During the eyelash extension application, you need to tape the lower lashes to make it easier for you to attach extensions at the top. Also, a lash tape is useful when layering and keeping lashes in the same directions.

Lash brushes and microbrushes

You might think that you don’t need lash brushes and microbrushes, but you are wrong. Having them in your cart and within reach during the lash extension application will be a HUGE help. You need to comb and brush the eyelashes to make sure they are not sticking out and at a strange angle. Lash brushes can make sure eyelash extensions stay separated.

In addition, microbrushes can ensure no debris is stuck in between your client’s eyelashes when cleansing them. 

These items are single use, so letting your clients leave with the one you use will help them brush their lashes regularly. 

Nanomister

A nanomister can cut the drying and curing time of the lash adhesive you used on your client. By using a nanomister, you can cut the curing time from 24-48 hours down to 4-10 hours. As a result, your client has fewer chances of pulling or damaging their lash extensions.

Extra lash extension supplies

Here are other lash extension supplies you need to have before starting your own lash journey:

Eyelash Extension Remover: If you can apply lash extensions, you should definitely be able to remove them. There are cases when refills can’t be done and a complete removal is first needed before an eyelash extension application.

Lash Tile or head band:  where you place the strips of lashes you will be using during application

Jade Stone: Used for keeping the eyelash extension adhesive from drying too quickly. 

Lash Sealant and Serum: Used to help strengthen the bond and retention of the lash extensions. They also contain vitamins and minerals which are beneficial for your client’s natural lashes. Also, advise your client to use them daily.

Glue Ring or Holder: It can be used to hold your lash adhesive, primer, and remover to make your application or removal quicker and more convenient.

Where to buy lash extension supplies?

You can shop your lash extension supplies in various physical stores, checking them one by one and purchasing what you need in different stores. However, this is not always convenient. Especially, if the eyelash extension supplies you are looking for can only be found in other countries. Also, walking all day, checking the products, and comparing the pricing in different physical stores is tiring and time-consuming. Not everyone has the stamina, time, and energy to do it.

But if you do your lash extension supplies shopping here at Cartel Lash, you won’t have to leave your cozy homes, and no need to travel! We have different high-quality products and lash supplies from popular brands in the USA, Europe, and Korea. In addition, we carry products from well-established and famous brands in the eyelash extensions industry, such as the following:

• Borboleta
• Eyelash Maker
• Glamcor
• Lash Artisan
• LashGod
• LBLA
• Max2Originale
• Revolashion
• Ruthie Belle
• Sugarlash
• Untamed Artistry

You can get your hands on different affordable, high-quality, and excellent lash extension supplies here at Cartel Lash. Contact us today at  📞 (604) 437-0011 and our friendly product specialist will help you choose the right product you need.

source https://cartellash.ca/blogs/news/lash-extension-supplies-you-need-as-a-beginner-lash-tech

5 Tips on How to Start a Business as a New Lash Tech

Starting any type of business is very hard and complicated. But, it is a very rewarding and exciting experience. There are many things you need to consider and think about. Primarily, the type of business you will start. We recommend going for a business that you enjoy. For lash enthusiasts, starting your own lash business might be the perfect fit. 

You can start your own lash salon by offering various lash extension services, selling eyelash extension supplies, or even offering other beauty services like a lash lift. For a new lash tech with limited budgets, you can start providing lash services in your home or your clients’ houses, this is a great way to limit your overhead expenses. 

However, the lash industry is very popular and the competition is fierce. You might be wondering if you can make it in this industry and be successful. Don’t doubt yourself and your skills. You can do it! Here are our tips on how you can successfully start your own lash business even if you are a new lash tech.

1. Get certified by a well-known and reputable company!

There are many types of services you can offer in your lash business. You can offer different types of eyelash extension applications, lash lifts, lash tints, etc. However, clients will doubt your skills and expertise if you can’t show the necessary certificates and qualifications for these services.

As we mentioned before, the lash industry is very popular and the competition is intense. A lash lover, first time or otherwise, will only trust a lash tech who can show certificates and real reviews. In this day and age, we tend to rely more on proof rather than trying them out ourselves. 

In addition, certificates and licenses can help show your professionalism and legality of the services you offer and your lash business.

There are many eyelash extension training programs you can choose from. Look for those with reputable names and provide certificates. Check the reviews before enrolling in these training programs.

2. Research your target market to acquire new clients as a new lash tech

Identify your target market, competition, and demographics. Do your research properly and thoroughly. You need to get a clear idea and picture of who you are going to serve and offer your services to. If you know who your target clients are, it will be easier for you to know what kind of eyelash extension services you can offer in your lash business to attract more customers.

You can do your research online or in person. 

Look for lash businesses around the area, what services do they offer, and at what price point? If no businesses are focusing on eyelash extensions and lashes, it is a clear sign that you SHOULD start your lash business.

3. Decide whether you want to open a home studio or lease space as a new lash tech

The next tip is to decide on the setup of your lash studio. As a new lash tech, you need to understand the importance of giving a good first impression. Especially because this is your first business venture and you need to build your lash reputation from the ground up. 

You have two options, opening a home studio or renting a lash salon. Both have their pros and cons, and it is up to you to decide which one will work best for you. Here are the advantages and disadvantages of having a home studio vs a salon.

Home Lash Studio

Pros

• Maintain your own schedule and hours.
• No commute is needed.
• No or minimal rental fees (depending on if you have your own space)
• Control how your business improves
• Security and insurance will depend on you (double edge sword)

Cons

• You will do everything. From scheduling appointments, promotions, checking your lash supplies, etc.
• Work-life balance will be challenging.
• Security and insurance will depend on you. Running a lash business is tricky. Emergencies and accidents can happen. 

Beauty Lash Salon (Leasing with other techs)

Pros

• Meeting other lash artists or beauty professionals 
• Big investment, possibly high rewards (double edge sword)
• Looks more professional and gives better first impressions
• Hire people to manage your schedule, bookings, and promotions. (Can also be a disadvantage)
• More space

Cons

• Needs big capital
• No time flexibility 
• No work-life balance if you are the owner, especially in the beginning
• Maintain a lease and pay for utilities 
• Need to commute to work
• Hiring people to work and/or manage the salon

Both lash set-ups will require you to purchase all the necessary lash extension tools, products, and eyelash extension aftercare supplies. You also need to purchase all the furniture such as lash beds, chairs, pillows, lights, etc.

4. Create a business strategy, budget, pricing, and goals

To have a successful lash business, you need to create a plan. There are many things you need to do to ensure your success. 

First is the business strategy. Focus on your vision.

Next is to identify your budget. This will include the following:

Lash training programs and certifications.

Business registration and license.

Insurance

Monthly overhead costs

Salary of your employees (if you have any)

Equipment, furniture, décor, renovation (if needed), lash supplies, products, and tools you need.  This will include eyelash extensions, tweezers, lash glues, etc.

Then, pricing your lash extensions services. In tip #2, we talked about the importance of research. This includes researching your competitors. You need to make sure the price you put on your services can compete with the other lash businesses in your area.

Lastly, identify your lash business goals. List down all the goals you want your lash business to achieve. Include the time frame and period when each goal should be accomplished. This will greatly help in setting yourself on track. As a new lash tech, it is easy to go astray. By listing all your goals before you start your lash business, you can stay on track and do your best to achieve these said goals.

5. As a lash tech, you need to stock quality lash supplies and tools

This tip is important, especially for those who choose to do everything by themselves. You need to be on top of your lash supplies. You can’t run out of eyelash extensions, lash adhesives, cleansers, removers, and other lash supplies. In addition, you need to have the right tools to apply lash extensions, such as tweezers, brushes, lash tiles, etc. Keep up to date with your inventory, you never want to run out of something, especially if it's for aftercare and in high demand. 

How to get more customers as a beginner lash tech

There are various ways to help you attract more customers as a beginner lash tech. You will need to do the following:

Create social media accounts for your lash business. Use your business name and logo. 

Update your social media accounts. Post client reviews on social media platforms. Make sure to include photos.

Practice with your friends and family. As a new lash tech, you need to ask for help from your family and friends. They will be your first customers. It is also a brilliant way to practice your lash extension application skills.

As a new lash tech and business owner, do not hesitate to ask for help. Your family and friends will surely help you out. They can share their experiences with their friends and colleagues. Word of mouth is a free and effective way to advertise your new lash business.

Benefits to starting your own lash business as a new lash tech

There are many benefits to starting your own lash business as a new lash tech. Here are a few:

You are your own boss. You have full control of everything regarding your lash business. From the lash services, you offer, pricing, products, and even your own working hours.

Flexibility. Workaround your own schedule! No need to ask for time off 

Make your own money. You can control your own money. You control your finances and money.

Growth. You have the opportunity to grow as a lash tech, entrepreneur, and person.

If there are benefits to starting your own lash business, there are also downsides. Mostly, it is your work-life balance. You can work as much as you want and no one can control how many clients you want to take. ONLY YOU. But the key to work-life balance is discipline and knowing what your limit is. 

Starting a lash business is hard. But with a little discipline, guidance, time, effort, and help from your family and friends you can turn your hobby into a thriving lash business.

For more information on all the eyelash extension supplies you need as a lash tech, visit Cartel Lash or call us 📞 (604) 437-0011 to speak to a product specialist!

source https://cartellash.ca/blogs/news/start-a-business-as-a-new-lash-tech

Lash Aftercare For Your Clients

As a lash technician, it is important to let your clients know how to keep their eyelash extensions in tip-top shape and get the best retention.  Ideally, before application, talk to them about everything they need to know about lash extensions, eyelash extension aftercare, and the lash extension supplies they might need. 

This conversation is especially important for first-time clients. You can help them understand that aftercare plays a huge role in keeping beautiful eyelashes. Your responsibility as a lash tech will not stop at the service you initially provide, but also to educate your clients on the value of proper lash aftercare. 

What is the importance of lash aftercare for your clients?

Lash aftercare tips and tricks given to the clients are important. With proper products and daily eyelash extension aftercare maintenance, your clients will have amazing retention. Cleansing your lashes regularly will remove all the dirt and debris building on the base of the extensions, keeping the adhesive from breaking down prematurely. 

What exactly is lash aftercare?

Daily lash aftercare routines vary from lash lover to lash lover. However, there are necessary items you NEED on hand. We highlighted 9 MUST DO rules all lash technicians should advise their clients to follow to enjoy stunningly beautiful, thick, and long eyelash extensions.

Wash eyelash extensions daily

Just like taking a shower daily, washing your eyelash extensions regularly, is vital to remove all the dirt, debris, oil, and residue stuck in your lashes. This is the most forgotten step many lash clients overlook. 

A common misconception is that clients believe their extensions are getting “cleaned” when they are taking a shower. However, it is not the case in lash aftercare. 

Eyelash extensions need a specially formulated lash shampoo to physically remove all the build-up of makeup, dirt and oil stuck in your lashes without weakening the bond of the lash glue. DO NOT USE regular soap to clean your lash extensions. Soap might contain harmful ingredients that can weaken the bond of the lash adhesive.

Recommend a lash extension-friendly cleanser like Borboleta Eyelid Foam Cleanser or Eyelash Maker Cleanser. They are specially formulated to be tough on dirt, debris, excess oil, and residue but gentle enough for your eyes and eyelash extensions.

Avoid moisture, heat, and oil

Let your client know they have to wait at least 24 hours before introducing any form of moisture and heat to your lash extensions. Meaning, avoid hitting up the steam room immediately after your service! 

Regarding avoiding oil, it is necessary to let your clients know you are not only talking about mascaras, eyeliners, and other eye makeup. It also includes all the products your client introduces or makes contact with their eyelashes such as facial cleansers, moisturizers, facial serums, and foundation. These products will be absorbed by the skin and might spread to the lash follicles and weaken the bond of the eyelash glue. 

Brush eyelash extensions daily

After washing and drying your eyelashes, brush them gently using a mascara wand. By brushing before sleeping you can make sure there are no residue, dirt, and debris stuck in between the eyelash extensions. And in the morning, brush them again to make them look stunning and fluffy.

Do not touch, rub, or tug eyelash extensions

The most important part of lash aftercare is reminding your clients not to pick, rub, and tug their lashes. 

You may not even notice you are subconsciously touching or rubbing your eyelashes! For example, you may be rubbing your eyes while you sleep.

Touching, rubbing, and tugging the lashes will result in premature shedding and should be avoided at all costs. Oftentimes, a damaged follicle is a result of picking at extensions. 

Avoid chemical peels and facials

There is no way to make sure all the ingredients and products used in chemical peels and facials are safe for eyelash extensions. Except checking them one by one which is not ideal. Let your clients know they should avoid getting chemical peels and facials immediately after an eyelash application appointment. 

Always consult the aesthetician that will be performing the facial and ask about all the products used during the service.  Knowledgeable aestheticians will know which products to avoid and if they will negatively impact the retention of your extensions. An option would be to schedule a chemical peel or facial before your next lash fill.  

Use oil-free makeup and mascara

We mentioned earlier the importance of avoiding oil, especially in makeup that you use around your eye area. Look for eyelash extension-friendly mascara and eye makeup. Make sure to check the ingredients of the products. 

Let your clients know, AVOID USING WATERPROOF MASCARA. This type of mascara is very hard to remove and oftentimes will require an oil-based remover.

Regardless of what type of makeup your client wears, it is important for them to thoroughly remove their eye makeup gently during lash aftercare.

Be careful of your sleeping position

When possible, avoid sleeping on your stomach. 

We, lash lovers, know and understand the importance of sleeping on our backs or sides. Sleeping on your face will damage your eyelash extensions. 

If your client doesn’t sleep on their face, GOOD for you! But if your client sleeps on their face, it is best to let them know what might happen if they sleep on their face.  Your client should be made aware of the repercussions and possible retention problems they might encounter, such as premature lash shedding.

Use quality lash supply products

A proper eyelash extension aftercare routine will not be effective if your client doesn’t use quality lash extension-friendly supplies and products. 

Remind your clients that not all eyelash extensions products and supplies are made equal. Some are high-quality and effective while others are not and they should thoroughly check the products they use, especially lash cleanser. 

We highly recommend using a lash serum to help promote natural lashes’ growth, like SUGARLASH Plump. 

Stay on top of fills ~ 4 weeks (or it is considered a new set)

Remind your clients that they need to come back for fills every 2-4 weeks, depending on the service you provide. Explain to them the importance of fills and lash aftercare. 

Just like all the hair on our body, eyelashes shed naturally along with the lash extensions. By getting on-time fills, your clients’ eyelashes will look fuller and thicker and avoid bald spots due to shedding. If too much time has passed between fills, lash techs will charge clients for a brand new set because more work will be needed (ie: removing outgrown extensions).

Tips on reminding your clients to prioritize lash aftercare

When reminding your clients about their lash aftercare routine and lash extension supplies, it is important NOT to sound like you are nagging. It is easy for people to misinterpret your reminders as nagging or even an attempt to upsell something they don’t need, especially if you do not have a close relationship with your client or it's their first time working with you. 

Remember to read your audience - be nice, welcoming, and courteous. 

It is important to be friendly to your clients but NOT TOO friendly, keep it professional. Some people like to talk and feel comfortable with you. While some are closed off and just want to have eyelash extensions applied in peace. We highly recommend looking for a balance to strengthen your relationship with all your clients. They will appreciate that you are professional and respectful. 

There is no right or wrong time to remind and exchange tips with your clients, especially first-time lash extension users. You can do it before, during, or after the service. Just make sure to emphasize the importance of proper aftercare and which products to use. Understanding WHY maintenance is important is pivotal in ensuring your clients follow their eyelash extension aftercare routine. 

Find everything you need for lash aftercare and more at Cartel Lash. Visit us or call us 📞 (604) 437-0011 to speak to a product specialist about lash extension supplies!

source https://cartellash.ca/blogs/news/lash-aftercare-for-your-clients